Ahh, the sweet smell of success. With the arrival of Father’s Day, consumers are skimping on the polo shirts and sentimental mugs and going straight for the bottles… of cologne that is! Per Circana, men’s fragrance sales in the US are up 11% based on sales revenue, and 10% based on units sold this year, versus 2023. This year, the amount of men’s fragrance products sold has increased at nearly two times the rate compared to women’s product, per analysts. And those statistics aren’t surp...